As one of the most enduring businesses in Berkeley Heights, established in 1970, Berkeley Cleaners has continued to thrive despite changes in the economy and fashion.
So what’s the secret to Berkeley Cleaners’ staying power? It’s a combination of customer service, honesty, and making changes to the business that customers appreciate and value, like adopting “green” practices, according to Gina Schwenck, Managing Partner.
“The most important changes over the years have been to meet our customers’ growing interest in environmentally friendly practices. One of the ways we are contributing is by offering a nylon reusable garment/laundry bag,” Schwenck said.
The customer purchases the 'Go Green' bag which can be used as a laundry bag at home until they bring it into the store at which point it becomes a garment bag.
“Our customers really appreciate changes like this because now they don’t have to worry about how or where to recycle plastic bags. And changes like this are not only good for the environment, but also allow us to control costs and offer great prices,” Schwenck said.
“I think our customers not only appreciate the quality dry cleaning that we offer and expert tailoring services, but our staff is very friendly, and knowledgeable. I think our customers really respect us because we are honest about what we can do,” Schwenck said.
In addition to cleaning everyday and formal wear, Berkeley Cleaners also cleans leather, suede and fur, and offers expert tailoring and laundry services.
“The staff at Berkeley Cleaners can handle anything. For instance we clean everything from Uggs, and wedding gowns, to Christening and Communion outfits which we can also preserve. We also clean household goods and carpets. And we specialize in smoke and water damage,” Schwenck said.
In addition to its daily customers who visit the store, Berkeley Cleaners serves corporate and school accounts.
Continually Meeting Customer Needs
“I’ve learned that this is a business that is subject to very definite cycles related to the seasons, the weather, and holidays, and so we do whatever we can to accommodate our customers like offering home pick-up and delivery services and specials throughout the year,” Schwenck said.
She said, “Currently, our February special is focused on sweaters – bring in three and get one free,”
Berkeley Cleaners is located at 376 Springfield Ave., Berkeley Heights, NJ. For more information, visit Berkeley Cleaners on Facebook or on its Web site at: http://www.berkeleycleaners.net