Berkeley Heights Resident Marla Bace Shares Thoughts on Successful Marketing

Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies, was profiled in the Three Questions column of The Star-Ledger.

Ms. Bace is currently Chief Marketing Officer of Brinton Eaton, a national wealth advisory firm in Madison, NJ.  Over the past 20 years, Ms. Bace has helped shape the marketing endeavors of several world-class firms headquartered in New Jersey and New York.

When asked what is essential for a successful marketing campaign, Ms. Bace responded, “….A successful marketing campaign includes a targeted brand message, a brand story, and a strategic and tactical marketing plan that includes an effective communications (i.e., advertising, public relations and media relations) strategy and digital strategy….”  To see the article in its entirety, please visit http://www.nj.com/business/index.ssf/2011/10/three_questions_marla_bace_chi.html

Ms. Bace is a member of the American Marketing Association (AMA), The CMO Club, Leadership Morris and the American Association of Certified Public Accountants (AICPA).

A published author and speaker, Marla Bace welcomes questions concerning her profession, and also wishes to share her expertise and creativity with the business community.  Please contact her at www.marlabace.com.